PRIVACY POLICY

Last updated: 2 September 2026

1. ABOUT THIS PRIVACY POLICY

This Privacy Policy explains how UKO Link Ltd trading as Unli Prison Call collects, uses, stores and shares personal information when you:

• visit www.unliprisoncall.co.uk;

• purchase or use the Unli Prison Call service;

• create or use a customer account;

• contact us;

• interact with our website, advertising or communications; or

• otherwise provide personal information to us.

The Unli Prison Call service provides customers with a dedicated UK landline telephone number which forwards incoming voice calls to one nominated mobile telephone number.

For the purposes of applicable UK data-protection law, UKO Link Ltd is the data controller of personal information processed for the operation of the Unli Prison Call service, except where another organisation acts as an independent controller for its own processing.

Our details are:

UKO Link Ltd
Trading as Unli Prison Call
Company number: 14334102
Registered in: England and Wales
Registered office: 61 Bridge Street, Kington, England, HR5 3DJ
Telephone: 0330 113 1582
International telephone: +44 330 113 1582
Email: office@unliprisoncall.co.uk
Website: www.unliprisoncall.co.uk

This Privacy Policy should be read together with our Terms of Service, Cookie Policy and other applicable website policies.

2. PERSONAL INFORMATION WE MAY COLLECT

The personal information we collect depends upon how you interact with us and which parts of our service you use.

We may collect the following categories of personal information.

Contact and identity information

This may include:

• your name;

• postal address;

• billing address;

• email address;

• telephone number; and

• other contact information you provide to us.

Service information

To provide the Unli Prison Call service, we may process information including:

• your nominated mobile telephone number;

• your dedicated Unli Prison Call landline number;

• your customer or subscription number;

• service activation information;

• service configuration information;

• number-change requests;

• technical or fault information;

• subscription status; and

• information reasonably necessary to investigate service problems.

Order and transaction information

This may include:

• products or services purchased;

• subscription start and cancellation information;

• transaction dates;

• payment status;

• refunds;

• payment confirmations; and

• order history.

Payment information

Payments may be processed by Shopify and/or third-party payment providers.

We may receive information relating to a payment, such as:

• payment status;

• transaction reference;

• payment method type;

• billing information; and

• confirmation that payment was successful or unsuccessful.

We do not necessarily receive or store complete payment-card details ourselves where those details are processed directly by our payment provider.

Account information

Where customer accounts are available, we may process:

• account identifiers;

• login information;

• preferences;

• settings; and

• account activity.

Passwords and authentication information may be processed by Shopify or another technology provider supporting the website.

Communications

When you contact us, we may collect information contained in:

• emails;

• contact forms;

• customer-support enquiries;

• complaints;

• cancellation requests;

• refund requests; and

• other communications with us.

Technical and device information

When you use our website, information may be collected automatically, including:

• IP address;

• browser type;

• device type;

• operating system;

• network information;

• device identifiers; and

• information about how you interact with our website.

Website usage information

This may include:

• pages viewed;

• links clicked;

• referring pages;

• dates and times of visits;

• actions performed on the website;

• checkout activity; and

• other website interaction information.

Where cookies or similar technologies are used, further information is provided in our Cookie Policy.

3. INFORMATION RELATING TO PRISONERS OR OTHER PEOPLE

The Unli Prison Call service is purchased by customers who may wish to receive calls from family members, friends or loved ones in prison.

We do not normally need detailed information about the prisoner or the circumstances of their imprisonment in order to provide the service.

Please do not provide us with unnecessary sensitive information about another person, including information concerning alleged or actual offences, medical information or other sensitive personal information.

If you provide personal information about another person, you should ensure that you have a lawful basis for doing so and that the information is relevant and necessary.

Where information about another person is provided to us in connection with a support enquiry or service issue, we will use it only where reasonably necessary for the relevant purpose and in accordance with applicable law.

4. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

Directly from you

For example, when you:

• place an order;

• create an account;

• provide your nominated mobile number;

• request a change to your service;

• contact customer support;

• cancel a subscription;

• request a refund; or

• otherwise communicate with us.

Automatically

We may collect certain information automatically when you use our website through cookies, log files and similar technologies.

From service providers

We may receive information from organisations which help us operate our service, including:

• Shopify;

• payment providers;

• telecommunications providers;

• hosting and technology providers;

• analytics providers; and

• customer-support providers.

From other lawful sources

In limited circumstances, we may receive information from another person or organisation where this is necessary and lawful.

5. WHY WE USE YOUR PERSONAL INFORMATION AND OUR LAWFUL BASES

Under UK data-protection law, we must have a lawful basis for processing personal information.

The lawful basis we rely upon depends on why the information is being used.

Providing your Unli Prison Call service

We use personal information to:

• process your order;

• create and configure your telephone service;

• link your dedicated landline number to your nominated mobile number;

• administer your subscription;

• manage changes to your service;

• provide customer support;

• investigate faults; and

• process cancellations and refunds.

Our main lawful basis for this processing is that it is necessary for the performance of our contract with you or to take steps at your request before entering into a contract.

Payments and billing

We use relevant personal information to:

• process payments;

• administer recurring subscriptions;

• investigate payment problems;

• process refunds; and

• maintain transaction records.

Our lawful bases may include:

• performance of our contract with you; and

• compliance with legal obligations, including applicable accounting and tax requirements.

Customer support and communications

We use personal information to:

• respond to questions;

• investigate problems;

• deal with complaints;

• manage account requests; and

• communicate important information about your service.

Depending upon the circumstances, our lawful basis may be:

• performance of our contract with you;

• compliance with a legal obligation; or

• our legitimate interests in providing customer service and operating our business effectively.

Security, fraud prevention and misuse

We may process personal information to:

• protect customer accounts;

• detect suspicious transactions;

• prevent fraud;

• investigate misuse;

• protect our systems;

• enforce our Terms of Service; and

• protect our business, customers and service providers.

Our lawful basis is generally our legitimate interests in protecting our business, systems, customers and services, and where relevant compliance with our legal obligations.

Where we rely on legitimate interests, we consider whether the processing is necessary and whether those interests are overridden by your rights and interests.

Legal and regulatory requirements

We may process information where necessary to:

• comply with applicable law;

• respond to lawful requests from courts, regulators or competent authorities;

• establish, exercise or defend legal claims;

• maintain required business and financial records; or

• investigate suspected unlawful activity.

Our lawful basis may be compliance with a legal obligation or, where appropriate, our legitimate interests in establishing, exercising or defending legal rights.

Improving our website and service

We may analyse information about how customers use our website and service to:

• identify technical problems;

• understand website performance;

• improve usability;

• improve customer support;

• improve our service; and

• protect website security.

Where necessary cookies or similar technologies are involved, processing may be based on our legitimate interests or another applicable lawful basis.

Where consent is legally required for a cookie or similar technology, we will seek your consent.

Marketing

We may send marketing communications where permitted by law.

Depending upon the circumstances, we may rely upon:

• your consent; or

• another lawful basis permitted under applicable direct-marketing and privacy law.

Where consent is required, you will be given a genuine choice about whether to receive marketing communications.

You may withdraw your consent or opt out of marketing at any time.

Service communications relating to your account, subscription, payment or service are not marketing communications and may still be sent where necessary.

6. MARKETING COMMUNICATIONS

We may contact customers about Unli Prison Call products or services where permitted by applicable law.

We will not treat acceptance of this Privacy Policy or our Terms of Service as consent to receive electronic marketing.

Where consent is required, marketing consent will be requested separately.

You can unsubscribe from marketing emails by using the unsubscribe link contained in the message or by contacting:

office@unliprisoncall.co.uk

You can also ask us at any time not to use your personal information for direct marketing.

We may retain limited information on a suppression list after you opt out so that we can ensure that we do not send you further marketing contrary to your request.

7. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies for purposes including:

• enabling essential website functions;

• maintaining security;

• remembering preferences;

• understanding website use;

• measuring performance; and

• advertising or marketing where applicable.

Some cookies are necessary for the operation of the website.

Where applicable law requires consent for non-essential cookies or similar technologies, those technologies will not be used for that purpose unless appropriate consent has been obtained.

Further information about the cookies and similar technologies used on our website is contained in our Cookie Policy.

8. SHOPIFY

Our online store and website are hosted using Shopify.

Shopify provides the ecommerce technology that enables us to operate our website, accept orders, manage customer accounts and administer subscriptions and payments.

Where Shopify processes customer personal information on our instructions in order to provide Shopify services to us, Shopify generally acts as our data processor.

For certain Shopify products, enhanced services or other processing activities, Shopify may process information as an independent data controller for its own purposes.

Information submitted through our website may therefore be processed by Shopify and its service providers.

You can find information about Shopify's own privacy practices through Shopify's Privacy Policy and privacy controls.

9. PAYMENT PROVIDERS

Payment information may be processed by Shopify Payments, Stripe, card networks, banks or other payment-service providers used by us.

These organisations may process personal information as processors acting for us and/or as independent controllers where they have their own legal and regulatory responsibilities.

We recommend that you review the applicable privacy information provided by your payment provider where appropriate.

10. TELECOMMUNICATIONS PROVIDERS

To provide the Unli Prison Call telephone service, we use telecommunications suppliers and network providers.

We may provide or make available information to those providers where necessary to:

• create or maintain your telephone number;

• route calls to your nominated mobile number;

• troubleshoot technical problems;

• investigate faults;

• prevent misuse; or

• maintain the service.

The information processed may include your dedicated telephone number, nominated mobile number, service configuration information and technical information associated with operation of the service.

Telecommunications providers may also process technical or communications data in accordance with their own legal obligations and privacy policies.

11. OTHER ORGANISATIONS WITH WHOM WE MAY SHARE INFORMATION

We may disclose personal information where necessary to:

• Shopify;

• telecommunications providers;

• payment processors;

• website and hosting providers;

• IT and cybersecurity providers;

• professional advisers, including accountants and lawyers;

• customer-service providers;

• analytics providers;

• regulators;

• courts;

• law-enforcement authorities; or

• another organisation involved in a sale, restructuring or transfer of our business.

We do not disclose personal information merely because another organisation requests it.

Where disclosure is required by law or legal process, we will disclose information only to the extent reasonably required.

12. INTERNATIONAL TRANSFERS

Some of our service providers, including technology, ecommerce, payment or telecommunications providers, may process personal information outside the United Kingdom.

Where personal information is transferred to a country outside the UK which is not covered by applicable UK adequacy arrangements, we will use an appropriate lawful transfer mechanism where required.

This may include recognised contractual safeguards or other mechanisms permitted by UK data-protection law.

Where appropriate, further information about safeguards relating to a particular international transfer may be requested from us using the contact details in this policy.

13. HOW LONG WE KEEP PERSONAL INFORMATION

We do not retain personal information for longer than is reasonably necessary for the purposes for which it was collected.

Retention periods depend upon factors including:

• whether your subscription remains active;

• whether information is needed to provide or support the service;

• applicable accounting, tax or legal record-keeping requirements;

• the need to resolve complaints or disputes;

• fraud and security requirements;

• applicable limitation periods for legal claims; and

• requirements imposed upon our service providers.

When personal information is no longer required, we will delete it, anonymise it or otherwise securely dispose of it where reasonably practicable and subject to applicable legal requirements.

Some information may remain in secure backup systems for a limited period before being overwritten or deleted.

14. SECURITY

We take reasonable organisational and technical measures designed to protect personal information against:

• unauthorised access;

• accidental loss;

• misuse;

• alteration;

• disclosure; and

• destruction.

We also use service providers which maintain their own security arrangements.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

You are responsible for keeping any customer-account password or authentication information confidential.

If you believe that your account or personal information may have been compromised, please contact us promptly.

15. YOUR DATA-PROTECTION RIGHTS

Under UK data-protection law, you may have rights relating to your personal information.

Depending upon the circumstances and the lawful basis for processing, these may include:

Right of access

You may request confirmation that we process your personal information and request a copy of that information.

Right to rectification

You may request correction of inaccurate personal information or completion of incomplete information.

Right to erasure

In certain circumstances, you may request deletion of your personal information.

This right does not apply where we are legally entitled or required to retain the information.

Right to restrict processing

In certain circumstances, you may request that we restrict how your personal information is used.

Right to data portability

Where applicable, you may request personal information which you provided to us in a structured, commonly used and machine-readable format and may have the right to request transfer of that information to another controller.

Right to object

You have the right to object to certain processing of your personal information, including processing based on legitimate interests in particular circumstances.

You also have the right to object at any time to the use of your personal information for direct marketing.

Right to withdraw consent

Where our processing is based on consent, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

Rights relating to automated decision-making

Where applicable, you may have rights concerning decisions based solely on automated processing which produce legal or similarly significant effects.

We do not currently intend to make significant customer decisions solely by automated means without appropriate safeguards.

16. HOW TO EXERCISE YOUR RIGHTS

To exercise a data-protection right, please contact:

office@unliprisoncall.co.uk

You do not normally have to pay a fee to exercise your rights.

We may need to request reasonable information to confirm your identity before providing personal information or acting upon a request.

We will respond within the period required by applicable data-protection law.

Some rights are subject to legal limitations or exemptions.

17. CHILDREN

The Unli Prison Call subscription service may only be purchased by customers aged 18 or over.

Our website and service are not intended to be purchased or operated by children.

We do not knowingly seek to collect personal information directly from children for the purpose of entering into a subscription contract.

If you believe that a child has provided personal information to us inappropriately, please contact us.

18. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, including government, prison-related, social-media or other external websites.

We do not control those websites or their privacy practices.

Where you visit a third-party website, the processing of personal information by that website is governed by the relevant organisation's own privacy policy.

The inclusion of a link does not, by itself, mean that we endorse the website or its privacy practices.

19. COMPLAINTS

If you have concerns about how we use your personal information, please contact us first so that we have an opportunity to investigate and respond.

Email:

office@unliprisoncall.co.uk

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data-protection regulator.

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Telephone: 0303 123 1113

Further information is available through the ICO's official website at www.ico.org.uk.

Making a complaint to us first does not affect your right to contact the ICO.

20. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect:

• changes to our service;

• changes to our technology or suppliers;

• changes in our privacy practices; or

• legal or regulatory developments.

Where we make changes, we will publish the revised Privacy Policy on our website and update the “Last updated” date.

Where required by law, we will provide additional notice of material changes.

21. CONTACT US

If you have questions about this Privacy Policy, how we use personal information or your data-protection rights, please contact:

UKO Link Ltd trading as Unli Prison Call
Registered office: 61 Bridge Street, Kington, England, HR5 3DJ
Telephone: 0330 113 1582
International telephone: +44 330 113 1582
Email: office@unliprisoncall.co.uk
Website: www.unliprisoncall.co.uk

For the purposes of applicable UK data-protection law, UKO Link Ltd is the data controller in respect of the personal information for which it determines the purposes and means of processing.

© 2026 UKO Link Ltd trading as Unli Prison Call. All rights reserved.